MANAGEMENT

INNOVATION AND CREATIVITY KNOWLEDGE

Contents


Innovation and Creativity knowledge
Introduction
General Objective

Creativity in business
The concept
The process
Creative environment
Motivation and reward
Elaboration, implementation and documentation of new ideas

Learning a key to success
Using Knowledge
Developing and implementing a new idea
Creation of a community of inquirers and learners
Learning Organisation

Technical Innovation
Knowledge of the local market
Marketing plan
Knowledge about new products
Risk assessment

Process Innovation
Benchmarking
Evaluation of processes
Experts

Administrative innovation
Introduction
Total quality
Team working
Just in time
Training

EVALUATION

ANSWERS

BIBLIOGRAPHY