- Allgemeines
- Module 1 - Introduction to business
Module 1 - Introduction to business
Module 1 is built around understanding and analysing your organisation’s macro and micro environment and will give you the knowledge, skills and tools necessary in order to do so. It will equip you with the skills necessary to recognise external influences, to strategically adapt to changing environmental conditions, develop competitive advantages, addresses opportunity recognition with information and tips on how to recognise and create opportunities.
Syllabus
Module 1 is divided into 3 units :
- Unit 1 – External influences & Internal Capabilities
- Unit 2 – Internal and external analysis
- Unit 3 – Opportunity recognition
Duration of the module: approximately 120 minutes
The objective of this module is that you will be able to use relevant information to:
- recognise external influences, to strategically adapt to changing environmental conditions, and to develop competitive advantages
- familiarise, understand and analyse your organisation’s macro and microenvironment.
Expected learning outcomes:
Knowledge
Upon completion of this module you will:
- Understand the importance of assessing your company’s internal and external environment
- Identify how to improve your organisation’s performance
- Understand which factors of your internal and external environment are important to assess
- Know what opportunity recognition is
- Understand the process of design thinking
- Know where to find business opportunities
Competences and Skills
Upon completion of this module you will be able to:
- Conduct an assessment of your company’s internal and external environment by using provided tools
- Be able to improve your opportunity recognition skills
- Be able to apply design thinking to your own business