This module outlines the importance, processes and channels of Customer Relation Management (CRM), with a strong focus on online CRM practices and implications. The module will also outline legal aspects and provide an overview of different digital distribution channels and strategies for your digital CRM. The information provided is general and will not be tailored to specific sectors, target groups or (legal) country requirements. General links are provided for the participant countries by the
partners that include Malta, Italy, Greece, Ireland, Bulgaria, The Netherlands and Germany. Practical situations will be discussed with the help of an example company.
SyllabusModule 8 is divided into 5 units:
Furthermore, there are Multiple Choice Questions related to each Unit
Duration of the module: approximately 300 minutes