• UNIT 2- Business idea through cultural heritage

    Developing the business idea is one of the first things to do when starting a social enterprise; the second one is to find who will jointly start the social enterprise. The business idea may be based on the talent(s) or specific skills of one or more social entrepreneurs to be, on the cultural heritage perspective, it should have an innovative way, niches of the market, business opportunities arising from the physical or cultural environment, legislation and the needs of the public sector.

    Learning outcomes

    Knowledge

    • Main elements of CHE

    • Main elements of evaluating a CHE

    • Split brain theory

    • Decision making theories

    Skills

    • Ability to generate ideas

    • Brain storming

    • Ability to identify threats and specific needs of CHE

    Competences

    • Ability to develop business ideas in CHE

    • Decision making


UNIT 1- Basic social entrepreneurial skills UNIT 3- Market research and framing the business idea