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- UNIT 2- Business idea through cultural heritage
UNIT 2- Business idea through cultural heritage
Developing the business idea is one of the first things to do when starting a social enterprise; the second one is to find who will jointly start the social enterprise. The business idea may be based on the talent(s) or specific skills of one or more social entrepreneurs to be, on the cultural heritage perspective, it should have an innovative way, niches of the market, business opportunities arising from the physical or cultural environment, legislation and the needs of the public sector.Learning outcomesKnowledge
Main elements of CHE
Main elements of evaluating a CHE
Split brain theory
Decision making theories
Skills
Ability to generate ideas
Brain storming
Ability to identify threats and specific needs of CHE
Competences
Ability to develop business ideas in CHE
Decision making

