Market research and framing the business idea

3. Market research

Market research is an important part of product development and brand building. Many people think - not without good reason - of the people who address you on the street and take you to a big office, where you have to answer a lot of questions, try things out etc. Such market research institutes are usually used by big players who can afford it. This does not apply to the vast majority of start-ups, especially in the area of cultural heritage, of course. Nevertheless, this does not mean that you should do without market research. In this video we show you which classical methods of market research there are and how you can use them. In addition, we show you two or three tricks that you can also use to get to know your target group without any great financial outlay.