Market research and framing the business idea

1. The 4 Ps – Marketing Mix

1.5. Sales policy (Place)

In the distribution policy one thinks about how your product gets to the customer. This is also and above all a question of location: Do you have a classic point of sale (e.g. a shop) - or are there different points of sale on the Internet (your own online shop, Facebook, Instagram, Amazon, Etsy, etc.)?

Especially if you want to offer products, it makes sense to offer them at different PoS. This does not only include the combination of online and offline trading. Even if you only want to concentrate on online trading, it makes sense to run different sales channels in parallel. This spreads the risk.

In order to plan these sales measures, a strategy must be created. That's why we also talk about sales policy here.