Market research and framing the business idea

5. Marketing a product

5.6. Advertising in Social Media

Advertising in social media is a science in itself. You can do it yourself on a small scale - it has some nice effects when it comes to generating followers, especially with Instagram. Applied on a larger scale, however, it can be quite expensive. And you can also burn money quickly if you don't know your way around it. So if you can't or don't like to let a professional get involved, you should carefully approach the topic and also search for the current "hacks" and pitfalls in current blog posts.