Concept of the method
3. Geert Hofstede 5 Dimensions of Culture
3.2. Individualism versus collectivism
Individualism is characterized by frequent use of “I”, decisions are made on the spot by representatives, who ideally achieve things alone and assume personal responsibility. People that belong to this category prefer to be left alone to take care about themselves and their families
Collectivism is frequently characterized by “we”, decisions are usually delegated by the people to the organization, so ideally objectives are achieved in groups and thus people assume joint responsibility. They prefer a very tight society framework in which individuals can expect their relatives or members of a specific in-group to take care of them in exchange for unquestioning loyalty.
Collectivism
Venezuela, Indonesia
Pakistan, Thailand
West Africa, Chile
Hong Kong, Mexico
Arab Countries, Brazil, Argentina
Japan, India
Spain, South Africa
Switzerland, Germany
Scandinavia, France, Italy, Ireland
New Zealand, Netherlands Canada
UK, Australia, US,
Individualism
A person from a collectivistic culture can misperceive the culture behaviour of an individualist as extremely insensitive, insulting and rude. On the other hand, individualistic culture can misperceive the culture-behaviour of collectivists as being irresponsible.