Concept of the method

2. The meaning of time

Time has different interpretations between cultures. Some cultures are monochronic and some others polychronic:

·        Monochronic cultures like to do just one thing at a time. They value a certain orderliness and a sense of an appropriate time and place for everything. They do not appreciate interruptions. They like to concentrate on the job at hand and take time commitments very seriously. People from monochronic cultures support and respect the private property and avoid lending or borrowing. This is part of a general tendency to follow rules of privacy and consideration as well as adhere religiously to plans. If you live in the United States, Canada or Northern Europe, you live in a monochronic culture.

·        Polychronic cultures like to do multiple things at the same time. A manager’s office in a polychronic culture typically has an open door, a ringing phone and a meeting all going on at the same time. Although they can be easily distracted, they also tend to manage interruptions well with a willingness to change plan often and easily. People are their primary concern (particularly those closely related to them or their function) and they tend to build lifetime relationships. If you live in Latin America, the Arab part of the Middle East or sub-Sahara Africa, you will be used to this behaviour. 

Cooperation and Communications between the two types can be difficult. Monochronic businessmen cannot understand why the person in meeting is always interrupted by phone calls and people stopping by. Is it meant to be insulting? Polychronic businessmen cannot understand how you can separate working time and personal time.

Recognizing the different perception of time between monochronic and polychronic culture, you can manage to have better communication and better cooperation

Monochronic People

Polychronic People

Do one thing at a time

Do many things in the same time

Concentrate on the job

Can be easily distracted and manage interruptions well

Take time commitments seriously

Consider an objective to be achieved, if possible

Are low context and need information

Are high context and already have information

Adhere religiously to plans

Change plans often and easily

Are concerned about not disturbing others; follow rules of privacy and consideration

Are more concerned about those who are closely related than privacy

Show great respect for private property; seldom borrow or lend

Borrow and lend things often and easily

Are accustomed to short term relationships

Have strong tendency to build lifetime relationships

Source: Adapted from Edward T. Hall, “Understanding cultural Differences: Germans, French, and Americans” (Yarmouth, ME: International Press, 1990).

Monochronic

Germans, Swiss, Austrians Germans, Swiss, Austrians

Americans (White Anglo-Saxon

Protestant)

Scandinavians, Finns

British, Canadians, New Zealanders

Australians, (white) South Africans

Japanese

Dutch, Flemish Belgian

Other American cultures

French, Walloon Belgium

Koreans, Taiwanese, Singaporeans

ü  Plan ahead methodically

ü  Do one thing at a time

ü  Punctual

ü  Stick to plans

ü  Stick to facts

ü  Get info from statistics, reference books, database

ü  Work within department

ü  Writs memoranda, use written record

Polychronic

Czechs, Slovakians, Slovenians,

Croats, Hungarians

Chines

Northern Italians

Chile

Other Slavs

Portuguese

Spanish, Southern Italians, Other

Mediterranean people

Indians, and other Indian subcontinent

Polynesians

Latin Americans, Arabs, Africans

ü  Plan grand outline / “vision”

ü  Do several things at once

ü  Unpunctual

ü  Change plans

ü  Juggle facts

ü  Get first-hand oral

Information

Talk for hours

Dislike writing too much, prefer flexibility to commitment

Source: Based on Morden, 1999; Kotabe and Helsen, 2001[1].

Video: https://www.youtube.com/watch?v=IovSk4cLCd0

https://www.youtube.com/watch?v=rmA1yUd7UnQ