Basic social entrepreneurial skills
2. Main facets of social entrepreneurship
2.4. Landscape of social issues in entrepreneurship
A "social enterprise" is exemplary in that it is also involved in solving societal problems through its activities, i.e.
unsolved social tasks are tackled ("theory of change"),
financial profit making and social problem solving are at least an equal footing ("social effects"),
values such as sustainability, political participation, human dignity and equal rights are part of the corporate philosophy ("compliance"),
human resources are also recruited from social disadvantaged people.
They generate social added value:
In production: the social added value is created during the production of services. This can mean that the goods are produced sustainably, ecologically or fairly, or that disadvantaged people, for example people with disabilities, are included.
For the customer: this is created by offering a product or service to a certain target group, which is intended to improve the life situation of the group concerned. For example, solar lamps for people without sufficient electricity in developing regions.
In the offer: the social added value arises from the product or service itself. Often it is social innovations that have been developed to make everyday life easier for certain groups of people, e.g. auxiliary equipment for senior citizens, or special offers for disadvantaged people
For the employees: employees are recruited of any gender, religion, background etc. e.g. if possible, they will get the chance to do religious customs in a working pause