Glossary

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Glossary of basic terms!

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M

Market research

A set of research techniques and methodologies designed to determine consumers’ wants and needs and ideas about a given product/brand etc.


Marketing Mix

The marketing mix describes the totality of all activities defined to achieve the marketing goals. It is divided into four areas: Product policy, pricing policy, distribution policy and communication policy. All areas must be carefully coordinated.


Moodboard

A mood board is a digital or analogue collage of things you associate visually with your project (eg. a website design). It can help you visualize your ideas, both for yourself and for others.