Social entrepreneurship through cultural heritage-CHEER - EN

SEA is the abbreviation of search engine advertising and means buying ads that appear in the search results, usually in the upper sections of the search, for a specific keyword.

SEO is the abbreviation for search engine optimization. It refers to a set of techniques of optimizing your content (the content itself, the words used, but also technical processes) that are supposed to make your website or content appear in the first results for certain search terms.

Competencies refer to skills or knowledge that lead to superior performance. Measurable skills, abilities and personality traits that identify successful employees against defined roles within an organisation. A competency is more than just knowledge and skills

Smalltalk comes from the English expression small and talk ("to talk). The term small talk thus stands for a casual conversation without depth. It is about the art of filling speech breaks with a non-binding conversation instead of silence.

defined as a business whose purpose is to solve social problems in a financially sustainable way.

Social media are all media (platforms) that support their users via digital channels in the mutual communication and interactive exchange of information. Social media rely exclusively on digital-based communication channels and applications.

All digital technologies and media such as weblogs, wikis, social networks, etc. through which users can communicate with each other and exchange content. Important platforms for the self-employed are Facebook, Snapchat, Instagram, Google+, XING or LinkedIn.

Self-marketing via business networks (e.g. XING, LinkedIn, Facebook). Which network fits best to my business start-up? After registering online, the still empty social media profile should of course be filled with information. With Xing and LinkedIn, you are guided through a mask based on predefined categories such as work experience, education and other knowledge. All you have to do is fill out the form - the portal will show you how much of the possible information has already been entered.

A solution is a response or coping mechanism which is specific to the problem or situation. It is the outcome of the problem-solving process.

Person who starts an entrepreneurship