Social entrepreneurship through cultural heritage-CHEER - EN

Marketing is an entire subdiscipline of business administration that is extraordinarily complex. Therefore, we can only give a very rough outline of where important starting points are for you in marketing. For a deeper understanding, you should refer to relevant manuals or blogs (especially with online marketing, blogs are often closer to the pulse of time).

In the following, we will concentrate on online marketing. Of course, there are still classic forms of marketing such as posters, flyers, radio advertising, television advertising and the like. They also have their justification. However, they are often more expensive than online channels and above all you can spread less purposefully. What exactly you need also depends on what your product is (as is of course always the case with marketing).