Cultural Heritage Entrepreneurship (CHE)

4. Decision making theories

4.6. Heuristics

When decision makers make satisficing decisions, they may use a set of heuristics to guide their decisions. A heuristic is a rule of thumb that can help the decision maker find a solution in a complex and uncertain situation.i We use heuristics in our everyday lives. For example, a heuristic rule for dealing with other people is the Golden Rule: "Do unto others as you would have them do unto you." Football coaches use the rule, "When in doubt, punt." In playing chess, we follow the rule of "controlling the center of the board."

Decision making and its various theories are important in the management of every organization. Some of the importance of decision making in management are as follows:

  1. Better Utilization of Resources: Decision making helps to utilize the available resources for achieving the objectives of a library, the available resources are the staff, money, materials, machines, markets and methods.

  2. Facing and tackling problems and challenges: Decision making helps a library or organization to face and tackle new problems and challenges that suddenly and inevitably arise, quick and correct decision making helps to solve problems and accepts new challenges.

  3. Business Growth: Quick and correct decision making results in better utilization of resources which results to business growth.

  4. Achieving objectives: Rational decision making helps the library to achieve all its objectives and meet up with the needs of its users, because rational decisions are made after analyzing and evaluating all alternatives.

  5. Facilitation of innovation: Rational decision making facilitates innovation, this is because it helps develop and create new ideas, products and services in a library.



i Moustakas, 1990.