Social entrepreneurship through cultural heritage-CHEER - EN

Of course, product communication is an essential part of the marketing mix. This is about the uniform design of product and brand. This means that questions of branding, concrete marketing measures and product design interlock at this point. The area of communication includes, among other things:

- Advertising

- sales promotion

- sponsoring

- Fairs/Events

- public relations

- and much more

All these areas want to be integrated into a brand concept that ultimately supports them. Because this area requires more than just the sum of its parts and requires a coordinated strategy, it is referred to as communication policy.