Social entrepreneurship through cultural heritage-CHEER - EN

In online marketing we roughly distinguish between three modes that you can use for advertising:

Paid Media: Ads you place, e.g. on Facebook, Google, Instagram, Pinterest or Twitter.

Earned Media: anything where users share your content on their own without you paying for it

Owned media: Your website, your blog, your chatbots, your social media sites or groups - anything where you have control over the distribution of your content but don't pay for it

Normally you use all three forms for marketing. While it used to be possible to be successful with search engine optimization alone, the competition for the top positions on Google is now much too high. That's why combined strategies are needed.