Social entrepreneurship through cultural heritage-CHEER - EN

You should definitely be present on Facebook. But that also means: You have to fill your page with content. And you should always play your own content for each channel - so that people have a reason to follow you everywhere. This is also part of an overall strategy, which you have to consider well in advance.

At the same time, you should become a member of relevant Facebook groups in which your topic is discussed. Comment there, participate, but don't market yourself too much. The marketing effect comes automatically when you are present. You don't have to sell yourself there. That is not welcome and in some groups also forbidden. This is also not in your sense at all. Here you are, actually, above all, because you should bet acuh on Earned Media. In other words: Here and on your profile or your page people who like your content can share it. If you then chum up advertising, it's more of a hindrance.

Meanwhile you can also become a member of an FB-group. So you don't have to be there with your profile, but directly with your company page - this makes the reference clearer. But it is also more impersonal!