Market research and framing the business idea
5. Marketing a product
5.5. Instagram
First of all, you can fill your Instagram account with interesting, unique images and video material. Stories and IGTV should also be used if you are serious about using Instagram as your marketing channel.
Don't drown your picture posts in hashtags - 5 to 10 matching hashtags are enough! But you should also set them if you want to be found! Otherwise, as in many other places on the Social Web, the following applies: Follow like-minded people, but not indiscriminately. Watch out for interesting content. Then the followership will grow with time!