Antreprenoriat social prin patrimoniul cultural - CHEER - RO

Turn personal contacts into virtual ones and virtual contacts into personal ones! Find the right mix of offline and online activities. Networking with personal contacts online has the following advantages:

- you are able to stay in touch more easily,

- you are always up to date,

- you remain present and

- you reduce the expenditure of time and money.

Social media bring people together who would never meet in real life and social media are open to new contacts. Where ever you or your contacts are, you are connected all over the world. What opportunities do social media offer for start-ups and social entrepreneurs? You are able to use social media as:

• Marketing instrument (branding, product marketing, market research) and/or

• Communication instrument (customer acquisition, customer loyalty, customer service, customer support, information source, further education and training)

But maybe you ask yourself: Which platform is right for me? Some insights as to how to use Social Media for marketing, we already provided in Unit 3. Here are some more hints as to which platform might be right for you for networking.

There are many different social media platforms that can be used for private and/or business purposes. We do not want to advertise or make recommendations at this point. Details, user conditions, data protection etc. can be found in the respective business platforms. Which platform is suitable for me? What do the platforms offer and which target groups do I want to reach?

Short overview of the most popular platforms

Facebook	Community Management; Development of the brand; product marketing
Snapchat	Young target group; Exchange of photos, films, videos and information
WhatsApp	Formation of groups; exchange of information, appointments, etc.
Instagram	Product marketing, expansion of the corporate brand
Twitter	Blog marketing ; media work; PR
XING or LinkedIn	Formation of expert groups; development of corporate brand; show your own skills and qualifications; sales
YouTube	Video marketing, community management

There are some main things you need to consider when using a platform:

- Create a profile that is correct and up-to-date. Your online-profile is your business card!

- Your personality works best with a professional photo.

- Check the settings for the social-media profile (privacy setting)

- Update the contents regularly

- Quality before quantity

- Observe legal requirements and data protection!

- Use the data and statics provided by the platforms.

Develop your own social-media-strategy: See the advantages of social media; targets, target groups; choose the right canals; think about photos, text, video, podcast; use a schedule; look for inspirations; connect your network activities.

Consider possible risks and how to deal with them:

• Shit storm

• Warning letter

• Which data and information are public, private or only accessible to certain groups?

• Data abuse: Viruses, Trojans and Data Theft